Squarespace guide

Squarespace store suspended in Merchant Center? Fix it from your Squarespace settings

Squarespace templates look finished from day one, which makes it easy to miss what Google checks: a public site, real policies, visible contact details and complete product data. These are the common Squarespace problems, and where to fix each one.

Guides · Updated 30 October 2026 · 7 min read

9places in Squarespace to check
7common Squarespace causes covered
1built-in Google Shopping integration
Up to 7business days for a review, Google says
The short version
  • Common causes on Squarespace stores are a site that isn't public, template content left in place, and policies or contact details that are hard to find.
  • Most fixes are in your Squarespace settings, the footer editor and each product's details.
  • Squarespace connects to Google through its built-in Google Shopping integration, so fix the data in Squarespace and let it sync.
  • Once fixed, request the review in Merchant Center.

Why Squarespace stores get suspended

Google applies the same rules to every store. But the way Squarespace stores are usually set up leads to the same problems again and again:

01

Site not public

New Squarespace sites start as Private, and trial sites can't be made public. A password-protected or private site can't be reviewed, and making a site public needs a paid plan.

What can raise concernsSite availability still Private or Password protected.
What worksSite availability set to Public on a paid plan.
02

Template content left in place

Squarespace templates come with sample pages, text, images and products. Google warns against placeholder text and missing pages.

What can raise concernsA sample product or demo text on a page you forgot about.
What worksOnly your real products and content.
03

Policies hard to find

Squarespace doesn't create policy pages for you. Many stores add them at checkout but never publish them as pages shoppers can find.

What can raise concernsNo refund or delivery page, or pages that aren't linked anywhere.
What worksRefunds, Delivery, Privacy and Terms pages, linked from the footer.
04

Contact details missing

Business information you add in settings is used in some places, but it may not appear on your pages, depending on your template.

What can raise concernsA contact form and nothing else.
What worksBusiness name, address, phone and email on the Contact page and in the footer.
05

Missing brand and barcodes

Squarespace has SKU, GTIN and MPN fields, but Google also needs a brand for products that have one, including your own brand for products you make.

What can raise concernsBranded products sent with no barcode or brand.
What worksBarcodes added, and brand checked in Merchant Center.
06

Prices or shipping out of step

Sale prices, currency or shipping rates that differ between your site and Merchant Center.

What can raise concernsFree delivery over £40 on the site, a flat £3.95 in Merchant Center.
What worksThe same prices, costs and times everywhere.
07

Website not verified

Merchant Center needs to verify and claim your website. Squarespace's integration gives you a tag to paste into your site header if it isn't verified yet.

What can raise concernsVerification tag removed or never added.
What worksWebsite verified and claimed in Merchant Center.

Where to fix each one in Squarespace

What to fixWhere in Squarespace
Making the site publicSettings, then Site availability, then Public
Phone, email and business locationSettings, then Selling, then Business Information
Footer details and policy linksEdit any page, hover over the footer, then Edit footer
Policy pagesPages: add them (Not Linked works), then link them from the footer
Homepage description in search resultsSEO settings, then Search appearance, then Home, then SEO site description
Page titles and descriptionsPages, then the gear icon on a page, then the SEO tab
SKU, GTIN and MPNEdit a product, then Inventory (or Variants for products with options)
Shipping ratesShipping settings, then Add shipping option
Store currencyPayments settings, then Store currency
Fix the source, not the feed

Squarespace's Google Shopping integration syncs your physical products to Merchant Center. If a price or description is wrong, change it in Squarespace and let it sync. You choose which products show on Google from inside Merchant Center.

Structured data is handled for you

Squarespace adds product and business markup to your pages automatically and you can't edit it. So if Google reports a price mismatch, look at the visible price, sale settings and currency first.

On a different platform?

We have the same guide for Shopify, WooCommerce, Wix and BigCommerce.

Check your site for these problemsThe free scan reads the key pages a Google reviewer typically checks and shows your score and the areas that need attention.

Step-by-step fix for Squarespace

  1. 1

    Find the issue

    In Merchant Center, go to Products, then Needs attention, then View setup and policy issues. Note the policy named. Squarespace's Google panel also shows your sync status.

  2. 2

    Make your site public

    In Settings, Site availability, choose Public. This needs a paid plan; trial sites can't be reviewed.

  3. 3

    Show who you are

    Add your phone, email and location in Settings, Selling, Business Information. Then add your business name, address, phone and email to the Contact page and footer.

  4. 4

    Publish real policies

    Create pages for refunds and returns, delivery, privacy and terms with your real return window, costs and times. Not Linked pages work, as long as you link them from the footer.

  5. 5

    Link the policies in your footer

    Edit any page, select Edit footer and add links to each policy page and the Contact page, then Save.

  6. 6

    Complete products, prices and delivery

    Add SKU, GTIN and MPN in each product's Inventory. Check that prices, sale prices and currency match Merchant Center, and that your shipping options match your delivery page. Remove sample products and template text.

  7. 7

    Scan, then request a review

    Run a free scan to check for anything you've missed, then request a review in Merchant Center. The full report gives Squarespace steps for the issues it finds.

Your Squarespace checklist

Tick these off as you go. Your ticks are saved in this browser.

0 of 14 doneTick each one off as you fix it.
What a checklist can't catchMany of these sit in your page code, structured data or settings Google reads but shoppers never see, so they're easy to miss by eye. Any one of them can be enough for a review to fail.
  • A sample product or demo page still published
  • Policies at checkout but no policy pages on the site
  • Contact details your template doesn't show anywhere
  • Missing brand for branded or own-made products
  • Currency mismatches between your product data and storefront
  • The Merchant Center verification tag removed from your site header
  • Policy text copied from another store, still naming their business
  • Delivery times that differ between product pages, the FAQ and your delivery page
  • Tracking pixels running without cookie consent
  • Dropshipping warning signs that can raise concerns
The free scan runs checks like these on the key pages a Google reviewer typically checks, and shows your score and the areas that need attention.Scan my site free

Common questions

No. Google applies the same rules to every store. But some Squarespace defaults make problems common, such as sites staying private and policies never being published as pages.

Yes. Squarespace has a built-in Google Shopping integration on its Core, Plus, Advanced and Commerce plans. It syncs your physical products to Merchant Center and helps verify your site.

In Merchant Center, from the issue under Products, Needs attention. Fix everything first: repeated unsuccessful reviews can mean waiting longer before you can ask again.

Google needs a brand for products that have one, including products you make yourself, where your store name is the brand. Check Merchant Center for missing brand warnings and add the brand there if needed.

Usually not. Almost everything in this guide can be changed in your Squarespace settings, the footer editor and your products.

Sources

Certanza is independent and not affiliated with Google. This guide is general information, not legal advice, and Google's policies can change.

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