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Website readiness report

Bloom & Co Candles

bloomandco-candles.example
  • Online since Mar 2023 · 3 years
  • Secure (HTTPS)
  • Built on Shopify
  • 3 products checked
  • Visa, Mastercard, PayPal +1
  • Sells to the UK

Bloom & Co Candles is a UK online shop selling hand-poured soy candles, wax melts, reed diffusers and gift sets.

Online shop Checked for United KingdomMisrepresentation
High risk

Your website is at elevated risk of Google Ads trust or misrepresentation concerns. Fix the critical issues before launching or appealing.

2High
5Medium
4Low
32Passed
Scanned 20 Oct 2026, 11:30 · 12 pages · 68 checks
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What a Google reviewer sees

The business details a reviewer looks for, and where we found them.

  • Business nameBloom & Co CandlesSite name and footer
  • Emailbloomandcocandles@gmail.comContact page
  • Phone+44 1632 960214Contact page
  • AddressNot found
  • Company no.Not found
  • VAT no.Not shown (only needed if VAT registered)

Pages we read

Your action plan

11 issues

Your site runs on Shopify, so each fix includes Shopify steps where they apply.

Fix first

  1. 1high · Policy completenessYour return window is different on different pages · linked to your suspension 15 min
  2. 2high · Ecommerce readinessProduct data shows a different price from the page · linked to your suspension 30 min

Fix next

  1. 3medium · Contact informationNo business address shown · linked to your suspension 10 min
  2. 4medium · Contact informationOnly a personal email address is shown · linked to your suspension 30 min
  3. 5medium · Business transparencyNo company registration details · linked to your suspension 10 min
  4. 6medium · Policy completenessForms collect personal details without a privacy notice · linked to your suspension 10 min
  5. 7medium · Policy completenessReturns policy leaves out key details · linked to your suspension 20 min

Improve later

  1. 8low · Claims and proofUrgency or scarcity tactics · linked to your suspension 15 min
  2. 9low · Content qualityHomepage is missing basic page details 15 min
  3. 10low · Ecommerce readinessProduct data is missing details Google uses 1–3 hours
  4. 11low · Ecommerce readinessDelivery information is incomplete 10 min

Tick each one off as you fix it. Your ticks are saved with this report.

When your fixes are live, rescan and we'll write your appeal letter. 1 free rescan left.
What fixing this is worth

Fix the 7 priority issues and your score rises to 92

That's +54 points, taking you to low risk. Fixing everything else gets you to 100.

The issues in detail

What we found

Your site gives more than one return window: 14 days and 30 days.

Why it matters

Contradicting your own refund terms is a classic misrepresentation signal. A reviewer can't tell which promise a customer will actually get, so the policy can't be relied on.

Evidence

“Refund policy | Bloom & Co Candles Refund policy You can return unused items within 30 days of delivery. All sale items are non-refundable. This policy…”
https://bloomandco-candles.example/policies/refund-policy
“FAQ | Bloom & Co Candles FAQ How long do I have to return something? You can return unused items within 14 days of delivery. Every Bloom & Co candle is hand-poured in smal…”
https://bloomandco-candles.example/pages/faq

How to fix it

Decide on one return window and use exactly the same wording on your refund policy, FAQ, product pages, terms and footer. If some items have different terms, say so clearly in the refund policy.

15 min You can do this

Step by step on Shopify

  1. In Shopify admin, go to Settings → Policies → Return and refund policy.
  2. Add the missing details, then Save.
  3. Set the same return window under Settings → Policies → Return rules so Google gets matching data.

Wording you can use · Refund policy, FAQ, product pages and terms

You can return any item within [30] days of delivery for a full refund. [List any exceptions here.]

Replace anything in [square brackets] with your real details.

What's working

32 checks passed
  • No hidden spam or hacked content found
  • Homepage loads normally
  • HTTPS is active
  • No redirect to another domain
  • Linked trust pages load correctly
  • No placeholder or unfinished content found
  • Google's ads crawler is not blocked
  • Homepage has substantial content
  • No code treating Google's crawler differently
  • Privacy policy found
  • Terms and conditions found
  • Refund or returns policy found
  • Policy pages have substantial content
  • Business name shown: Bloom & Co Candles
  • Business name is consistent
  • About page found
  • Contact page found
  • Email address visible
  • Phone number visible
  • Policies only mention your own business details
  • Basket page loads securely
  • Shipping policy found
  • Delivery timeframes stated
  • Shipping costs explained
  • Return window stated
  • Product prices visible
  • Product structured data present
  • Payment methods shown
  • No exaggerated or guaranteed-results claims found
  • No replica or counterfeit wording found
  • No banned or heavily restricted products found
  • Domain registered 3 years ago

This report identifies common website-level risks based on Google Ads and Merchant Center policy expectations. It is informational, is not legal advice, does not guarantee approval or reinstatement, and is not affiliated with or endorsed by Google. Google also reviews your ads, account, billing history and outside sources, which this scan cannot see.

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