- Every route ends at the same free review, and only Google can approve it. Anyone who guarantees the outcome is promising something they don't control.
- What you're really paying for is diagnosis: finding the exact pages and wording Google is likely to object to. That part is often the hardest.
- First suspension, clear website reason, and you can edit your own site? You can usually handle it yourself, with or without a tool.
- Several linked accounts, repeated rejections or problems in your product feed are where an experienced specialist earns their fee.
What only Google can do
Google reviews your website, your ads or products, and your account history, including signals no outside tool or agency can see. It says it reinstates Ads accounts only in compelling circumstances, and that only some suspended accounts are eligible. Nobody can buy their way past that review.
What anyone can do, you included, is work out what Google is likely to object to, fix it properly, and explain clearly what changed. That's the work you'd be paying for, so it helps to know how much of it you can do yourself.
Certanza is one of the three options below. We've set out what each one can and can't do, our own limits included, so you can judge for yourself.
Your three options compared
Each route suits a different situation. Here's what each one involves in practice, what it costs, and where it falls short.
Fix it yourself
FreeYou read the policy Google named, check your site against it, fix what you find and send the appeal. It costs nothing but your time, and you learn exactly how your site is judged.
- Suits you if
- Google's notice gives a clear website reason, your site is small enough to check page by page, and you're comfortable editing it.
- What you'll do
- Read the policy, check every page your ads or products link to, fix the problems, then appeal or request a review with a short, honest account of what changed.
- The hard part
- Google's notice rarely names the page or the wording. Problems in page code, like missing structured data, a blocked crawler or a redirect on one product page, are easy to miss by eye.
- Risk
- If you miss something, the review is rejected and you start the wait again.
Use Certanza
Free scan · one-off reportA tool that reads your website the way a reviewer would and tells you exactly what to change. You keep full control: you make the fixes and send the appeal yourself.
- Suits you if
- Your suspension is about your website, such as misrepresentation, website needs improvement or unacceptable business practices, and you'd rather fix it yourself than hand it over.
- What you get
- A free score in minutes. The full report shows each problem with the page and wording it's on, step-by-step fixes for your platform, ready-to-edit policy wording, a rescan to check your fixes, and an appeal letter based on what you changed. See pricing.
- Access needed
- None. The scan reads your public website, so you never share a Google sign-in.
- Limits
- We can't see inside your Google accounts, your product feed or your payment profile. Like anyone else, we can't promise Google's decision.
Hire a specialist
Often £100sAn agency or freelancer works out what's wrong and usually makes the fixes and writes the appeal for you. A good one knows from experience where to look.
- Suits you if
- Several linked accounts are suspended, appeals keep being rejected, the problem is in your product feed or account settings, or you simply don't have the time.
- What's involved
- Usually being added as a user on your Google account, and often access to your website. Ask exactly what's included before you agree, including what happens if the appeal fails.
- Cost
- Agencies often charge hundreds of pounds, and complex cases can cost more. Check whether a second appeal costs extra.
- Watch for
- Guarantees, requests for your password, or advice to open a new account. Each is a red flag.
When a specialist earns their fee
Several accounts are caught up
Google suspends related accounts too. Working out which accounts are linked, and appealing each one in the right order, takes experience.
You've been rejected more than once
If you've fixed everything you can find and reviews still fail, a fresh, experienced pair of eyes can spot what you're too close to see.
It's circumventing systems
[Circumventing systems](/guides/circumventing-systems) suspensions often involve account history, ownership or past accounts. These are harder to explain well than a website fix.
The problem isn't your website
Product feed errors, structured data and Merchant Center settings need someone comfortable working inside those systems.
Your time costs more than the fee
If every week without ads costs you more than the fee, paying someone with a proven process can be the sensible business decision.
When you can probably do it yourself
It's your first suspension
With a website reason like [misrepresentation](/guides/merchant-center-misrepresentation) or [website needs improvement](/guides/merchant-center-website-needs-improvement), the fixes are usually on pages you can edit yourself.
The gaps are missing details
No business address, a thin returns policy, unclear delivery times or a hard-to-find contact page. These are quick to fix once you know they're the problem.
Your ads are paused for a payment check
[Suspicious payment activity](/guides/google-ads-suspicious-payment-activity) is an identity and payment check you complete in your own account. Nobody else can do it for you.
Google has told you what's wrong
If the notice or an email already points to the problem, you don't need someone to diagnose it. Fix it, then [write a clear appeal](/guides/appeal-letter-examples).
How to check a specialist before you pay
If you decide to get help, ask these before you hand over any money or access. A good specialist will be glad you asked. Your ticks are saved in this browser.
Only Google decides an appeal, so a guarantee is a promise nobody outside Google can keep. Be just as wary of advice to open a new account or move to a new domain. Google treats that as circumventing systems, and it can make a fixable suspension much harder to recover.
Check your website first, whichever you choose
Whichever route you take, start by finding out what's on your site that Google could object to. If you're fixing it yourself, you'll know where to begin. If you hire someone, you can compare what they find with what you already know, and you'll understand what you're paying for.
When you're ready to appeal, our appeal letter examples and Merchant Center reinstatement guide take you through it step by step.
Common questions
- Google Ads: Appeal a policy-related suspension
- Google Ads: Account suspensions overview
- Google Merchant Center: Request a review of your issues
Certanza is independent and not affiliated with Google. This guide is general information, not legal advice, and Google's policies can change.