- Google now publishes one set of Shopping policies instead of separate Shopping ads and free listings policies.
- Google says the change is about organisation and clarity, with no new restrictions on listings.
- Some rules still apply only to Shopping ads, and Google labels those clearly.
- If you're appealing, use the policy name Merchant Center shows now, and recheck any old links you've saved.
What changed
Google announced on 15 July 2026 that it would combine the Shopping ads policies and the free listings policies into a single set of Shopping policies in its Merchant Center Help Center, starting in September 2026. Before this, the same rule could be described in two places.
Some policies still apply only to Shopping ads, not to free listings. Google says these are clearly labelled in the combined policies.
What didn't change
Google describes the update as being for organisation and clarity, and says it doesn't add new restrictions. The things that most often lead to a suspension are the same as before: missing or unclear business details, weak or contradictory refund and delivery policies, claims you can't back up, and prices or stock that don't match your website. Our misrepresentation guide covers these in detail.
What to check now
- If you bookmarked policy pages, open them again: some may now point to the combined Shopping policies.
- If you're writing an appeal, quote the policy name exactly as Merchant Center shows it today under Needs attention.
- If a policy is labelled as applying to Shopping ads only, check whether your issue affects your ads, your free listings, or both.
- Nothing else needs changing just because of this update. If your account is already approved, carry on as before.
Not sure whether your site meets the policies? A free scan checks your website the way Google's reviewers do and shows your most serious issue.
Common questions
Certanza is independent and not affiliated with Google. This guide is general information, not legal advice, and Google's policies can change.