Google Ads or Merchant Center suspended? Find out why.
Google's email says "misrepresentation" and little else. In minutes, see what's most likely behind it, how to fix it, and what to say when you appeal.
- Free, no card
- Results in minutes
- Full report, fixes and appeal £49.99, once
Genuine businesses are suspended for simple gaps on their website: a missing policy, unclear contact details, or a claim they can't back up. And Google rarely tells them which one. Source: Google Ads Safety Report 2025
Examples of website wording that Google objects to: unsupported guarantees, delivery times that contradict each other, returns policies that contradict satisfaction promises, unproven health claims, fake scarcity, counterfeit signals, prices that don't match product data, and no business details at all.
Find the real problem
We check the key pages a Google reviewer typically looks at, and rank each issue we find by the policy you were suspended under.
- 70+ checks: policies, contact details, claims, prices and checkout
- Issues most likely behind your suspension listed first
- Evidence quoted from your own pages
- Your country's rules: UK, EU, US, Australia and more
- Shops, services and lead-generation sites
- Optional check of your ad text against your site
- HomepagePassed
- ContactPassed
- Refund policyIssue found
- DeliveryPassed
- Product pagesIssue found
- AboutIssue found
Fix it, step by step
Each issue tells you why it matters, what to change and how long it takes, with step-by-step instructions for the platform your site runs on.
- Action plan: what to fix first, next and later
- Steps for Shopify, WooCommerce, Wix, Squarespace and more
- Ready-to-use wording for missing details and claims
- Missing policies drafted for you, with your country's rules in mind
- A time estimate for every fix
- Your likely score after the fixes, before you start
Google and your customers expect clear return terms before anyone pays.
You can cancel within 14 days of receiving your order, without giving a reason. Email returns@yourshop.co.uk with your order number to start a return.
We refund the item and standard delivery within 14 days, to your original payment method.
+ Faulty items · Items we can't accept back · Cancelling before dispatch
Show Google what you fixed
Rescan to confirm your changes, and get an appeal letter that lists only the fixes we can see on your live site.
- One rescan included to confirm your fixes are live
- Before and after score
- Appeal letter that only lists fixes we can confirm
- Checklist for your Google account settings the scan can't see
- Full report as a PDF to keep or share
What a reviewer is likely to notice
See a demo shop before and after. In red, the problems. In green, the same shop after following the report.
Illustration of a demo candle shop. Before: it is missing its business details, makes claims it can't back up and pressures shoppers, and scores 41. After following the report it scores 94.
Want a closer look? Drag the round handle left or right.
Missing a policy? We write it for you.
Returns, delivery, privacy, terms, and legal notices like an Impressum. Each one is drafted for your business from the details on your website, with the rules of the country you trade in kept in mind.
- Your real name, contact details, return window and delivery times
- Drafted with consumer and privacy rules in the UK, EU, US, Australia and more in mind
- Checked by our scanner, then automatically reviewed and refined
- Anything we can't confirm is highlighted for you to fill in
Copy it, download it, or have it written again in your site's language.
An example returns policy being written for a shop, with two highlighted blanks to fill in.
The website problems that get businesses switched off
Not just one landing page. We read the key pages a Google reviewer typically checks: who you are, what you promise, and whether your policies back it up.
Risky claims
Guarantees, health claims, earnings promises and fake urgency on your sales pages.
Contact details
A real email, phone and address a reviewer can find.
Policies
Privacy, terms, refunds and delivery, complete and consistent.
Landing pages and security
Error pages, hidden redirects, cloaking and signs of a hack.
Business identity
Who runs the site, shown clearly and the same everywhere.
Wherever you trade
We work out where your business is based and check it against the local rules, in 31 countries including the UK, the EU, the US and Australia.
Restricted and banned products
Some products need Google's certification, and some can't be advertised at all. We tell you which.
All 12 policy areas we check
A report you can act on today
Your score, the issues we find with the evidence, the fix, the wording, and an appeal letter built from what you actually changed. On screen, as a PDF, or printed.
- Fix-first plan, so you know where to start
- Quotes from your own pages, not guesswork
- An appeal letter that only claims what we can see
7 details checked · 4 need attention
Dear Google Merchant Center team, we have reviewed our website and made the following changes:
Pages from our sample report. Swipe or tap a page to look closer.Click a page to open it.
Compared with an agency
Before spending £800 or more on a recovery agency, scan your site with Certanza and see what may be behind your suspension.
What agencies charge
Typical published prices for Merchant Center misrepresentation help- Complex recovery, after repeated rejections£1,500–£2,500+
- Full managed suspension recovery£800–£1,500
- Website corrections and appeal preparation£500–£1,000
- Detailed audit and fix recommendations£200–£500
- Basic website compliance audit£100–£300
- Certanza full report, the issues we find, fixes and appeal letter£49.99
Indicative ranges from agencies' published offers (October 2026), not a formal market average. Agencies use the same free review request in Merchant Center that you can: you're paying for diagnosis and fixes, not special access to Google.
| Compared on | Agency or freelancer | Doing it yourself | With Certanza |
|---|---|---|---|
| Cost | £100–£2,500+, depending on the service | Free, but days of your time | £49.99 one-off |
| Time to answers | Days to weeks | Weeks of guessing | Minutes |
| Reads the key pages reviewers typically check | Varies | Rarely | Checks run on your key pages |
| Exact evidence from your pages | Sometimes | No | For each issue we find |
| Wording to fix it | Sometimes | No | Ready to copy |
| Policies written for you | Extra cost | Copy a template | Included, for your country's rules |
| Proof your fixes worked | Varies | No | Rescan with before and after |
| Appeal letter | Sometimes | No | Written after your rescan confirms your fixes |
Simple pricing
Start free. Pay once when you want the full report, fixes and appeal.
Free scan
- Your score and risk level
- Your most serious problem, flagged
- Which areas need attention
- No card needed
Full report, fixes and appeal
- The issues we find, with evidence and fixes
- Action plan with steps for your platform
- Policies written for your business
- 1 rescan included, then £9.99 each
- Appeal letter after your rescan
- PDF to keep or share
Stay Approved
- Automatic monthly rescan
- Email alert or all-clear
- Score history
- Cancel any time
Guides to the most common suspensions
What Google's reasons actually mean, the website problems behind them, and how to fix them before you appeal.
Google suspension messages, decoded
What each Google Merchant Center and Google Ads suspension message means, the usual causes and what to do first. Find yours by typing a word from your email.
Read the guide →Appeals guide · 7 min readAppeal letter examples for Google Ads and Merchant Center
Appeal letter examples for Google Ads and Merchant Center suspensions: where your words actually go, what to include, what never to say. Copy and adapt.
Read the guide →Merchant Center guide · 9 min readMerchant Center misrepresentation: what it means and how to fix it
Account suspended due to policy violation: Misrepresentation? What Google means, the website problems often behind it, how to fix each one and request a review.
Read the guide →Merchant Center guide · 7 min readWhy is my Merchant Center account suspended? The usual causes, and how to get back
Most Merchant Center suspensions come down to problems Google can see on your website or product data. How to find yours, fix it and request a review.
Read the guide →