Google Ads & Merchant Center recovery

Google Ads or Merchant Center suspended? Find out why.

Google's email says "misrepresentation" and little else. In minutes, see what's most likely behind it, how to fix it, and what to say when you appeal.

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  • Free, no card
  • Results in minutes
  • Full report, fixes and appeal £49.99, once
70+checks available
12policy areas, based on Google's rules
£49.99vs £800+ for an agency recovery
Minutesfrom web address to report
24.9Madvertiser accounts suspended by Google in 2025
8.3Bads blocked or removed

Genuine businesses are suspended for simple gaps on their website: a missing policy, unclear contact details, or a claim they can't back up. And Google rarely tells them which one. Source: Google Ads Safety Report 2025

Examples of website wording that Google objects to: unsupported guarantees, delivery times that contradict each other, returns policies that contradict satisfaction promises, unproven health claims, fake scarcity, counterfeit signals, prices that don't match product data, and no business details at all.

Step 1

Find the real problem

We check the key pages a Google reviewer typically looks at, and rank each issue we find by the policy you were suspended under.

  • 70+ checks: policies, contact details, claims, prices and checkout
  • Issues most likely behind your suspension listed first
  • Evidence quoted from your own pages
  • Your country's rules: UK, EU, US, Australia and more
  • Shops, services and lead-generation sites
  • Optional check of your ad text against your site
yourshop.co.uk
  • HomepagePassed
  • ContactPassed
  • Refund policyIssue found
  • DeliveryPassed
  • Product pagesIssue found
  • AboutIssue found
3 issues linked to misrepresentation
Step 2

Fix it, step by step

Each issue tells you why it matters, what to change and how long it takes, with step-by-step instructions for the platform your site runs on.

  • Action plan: what to fix first, next and later
  • Steps for Shopify, WooCommerce, Wix, Squarespace and more
  • Ready-to-use wording for missing details and claims
  • Missing policies drafted for you, with your country's rules in mind
  • A time estimate for every fix
  • Your likely score after the fixes, before you start
Your report
HighNo refund policy found

Google and your customers expect clear return terms before anyone pays.

Returns policy · drafted for youUK consumer law
Your right to cancel

You can cancel within 14 days of receiving your order, without giving a reason. Email returns@yourshop.co.uk with your order number to start a return.

Refunds

We refund the item and standard delivery within 14 days, to your original payment method.

+ Faulty items · Items we can't accept back · Cancelling before dispatch

Copied to clipboard
Step 3

Show Google what you fixed

Rescan to confirm your changes, and get an appeal letter that lists only the fixes we can see on your live site.

  • One rescan included to confirm your fixes are live
  • Before and after score
  • Appeal letter that only lists fixes we can confirm
  • Checklist for your Google account settings the scan can't see
  • Full report as a PDF to keep or share
Before41
After rescan94
Appeal letter
Published a refund policy
Added business address
Removed unsupported claims
Ready to review
Before and after

What a reviewer is likely to notice

See a demo shop before and after. In red, the problems. In green, the same shop after following the report.

Illustration of a demo candle shop. Before: it is missing its business details, makes claims it can't back up and pressures shoppers, and scores 41. After following the report it scores 94.

Want a closer look? Drag the round handle left or right.

Included in every full report

Missing a policy? We write it for you.

Returns, delivery, privacy, terms, and legal notices like an Impressum. Each one is drafted for your business from the details on your website, with the rules of the country you trade in kept in mind.

  • Your real name, contact details, return window and delivery times
  • Drafted with consumer and privacy rules in the UK, EU, US, Australia and more in mind
  • Checked by our scanner, then automatically reviewed and refined
  • Anything we can't confirm is highlighted for you to fill in

Copy it, download it, or have it written again in your site's language.

An example returns policy being written for a shop, with two highlighted blanks to fill in.

The website problems that get businesses switched off

Not just one landing page. We read the key pages a Google reviewer typically checks: who you are, what you promise, and whether your policies back it up.

Risky claims

Guarantees, health claims, earnings promises and fake urgency on your sales pages.

Contact details

A real email, phone and address a reviewer can find.

Policies

Privacy, terms, refunds and delivery, complete and consistent.

Landing pages and security

Error pages, hidden redirects, cloaking and signs of a hack.

Business identity

Who runs the site, shown clearly and the same everywhere.

Wherever you trade

We work out where your business is based and check it against the local rules, in 31 countries including the UK, the EU, the US and Australia.

UK14-day right to cancel
GermanyImpressum
NetherlandsKvK number
FranceMentions légales
IrelandCRO number
AustraliaABN

Restricted and banned products

Some products need Google's certification, and some can't be advertised at all. We tell you which.

Needs certification
HealthFinanceCryptoGambling
Can't be advertised
ReplicasVapingMost weapons

All 12 policy areas we check

Misrepresentation
Unacceptable business practices
Destination requirements
Merchant Center & Shopping
Price & stock mismatches
Health & wellbeing claims
Counterfeit & brand misuse
Dangerous & restricted products
Hacked or compromised sites
Hidden redirects & cloaking
Dropshipping warning signs
Privacy & data collection
Inside the full report

A report you can act on today

Your score, every issue we find with the evidence, the fix, the wording, and an appeal letter built from what you actually changed. On screen, as a PDF, or printed.

  • Fix-first plan, so you know where to start
  • Quotes from your own pages, not guesswork
  • An appeal letter that only claims what we can see

Compared with an agency

Before spending £800 or more on a recovery agency, scan your site with Certanza and see what may be behind your suspension.

What agencies charge

Typical published prices for Merchant Center misrepresentation help
  • Complex recovery, after repeated rejections£1,500–£2,500+
  • Full managed suspension recovery£800–£1,500
  • Website corrections and appeal preparation£500–£1,000
  • Detailed audit and fix recommendations£200–£500
  • Basic website compliance audit£100–£300
  • Certanza full report, every issue found, fixes and appeal letter£49.99

Indicative ranges from agencies' published offers (October 2026), not a formal market average. Agencies use the same free review request in Merchant Center that you can: you're paying for diagnosis and fixes, not special access to Google.

Compared onAgency or freelancerDoing it yourselfWith Certanza
Cost£100–£2,500+, depending on the serviceFree, but days of your time £49.99 one-off
Time to answersDays to weeksWeeks of guessing Minutes
Reads the key pages reviewers typically checkVariesRarely 70+ checks across your key pages
Exact evidence from your pagesSometimesNo Every issue found
Wording to fix itSometimesNo Ready to copy
Policies written for youExtra costCopy a template Included, for your country's rules
Proof your fixes workedVariesNo Rescan with before and after
Appeal letterSometimesNo Written after your rescan confirms your fixes

Simple pricing

Start free. Pay once when you want the full report, fixes and appeal.

Free scan

Free
  • Your score and risk level
  • Your most serious problem, flagged
  • Which areas need attention
  • No card needed
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Stay Approved

Coming soon
  • Automatic monthly rescan
  • Email alert or all-clear
  • Score history
  • Cancel any time
We'll let full-report customers know when it opens.

Guides to the most common suspensions

What Google's reasons actually mean, the website problems behind them, and how to fix them before you appeal.

Questions

All questions · Get in touch

No one can promise that, and anyone who does is guessing. Google makes the decision, and it also looks at things no outside tool can see, like your ads, billing and account history. What we can do is find the problems on your website that most often cause suspensions, show you how to fix them, and help you write an appeal based on what you actually changed.

That's exactly what the scan is for. Google often names the policy but not the exact problem. Misrepresentation can mean a missing business address, a returns policy that contradicts your checkout, prices that don't match your product data, reviews you've awarded yourself, or a claim you can't prove. We check for each of these and quote the text on your pages that's most likely to cause trouble.

Yes. Every full report includes a policy writer. If your returns, delivery, privacy or terms policy is missing or weak, or you need a legal notice like an Impressum, we write a draft for your business. It uses the details we found on your website and is drafted with the consumer and privacy rules of the country you trade in kept in mind. Every draft is checked by our scanner before you see it, and anything we couldn't confirm, like who pays return postage, is highlighted for you to fill in. Read it through before you publish: it's a strong starting point, not legal advice.

Usually not. If you appeal before fixing the problem, the review is likely to be rejected, and repeated rejections can mean waiting longer before Google will look again. Fix the issues first, rescan to confirm they're gone, then appeal once with a clear list of what you changed.

No. We never ask for passwords or access to Google Ads, Merchant Center or your website. We only read the public pages any visitor can see, and we never change anything.

The scan is free, with no card needed. The full report and appeal pack is £49.99, paid once, and includes 1 rescan. Extra rescans are £9.99 each. No subscription needed.

Find out what's holding your ads back.

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